Privacy Policy

Effective Date: July 25, 2026
Last Updated: July 25, 2026

Broadway Inc. respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Broadway Inc. collects, uses, stores, shares, and protects information when you visit or make a purchase from https://broadwayinc.us/, create an account, contact us, subscribe to communications, or otherwise interact with our website and services.

In this Privacy Policy, “Broadway Inc.,” “we,” “us,” and “our” refer to Broadway Inc.

1. Contact Information

Broadway Inc. operates the website located at https://broadwayinc.us/.

Our contact information is:

Broadway Inc.
3640 Eitemiller Rd
Windsor Mill, MD 21244
United States

Email: support@broadwayinc.us
Phone: (410) 299-6666
Website: https://broadwayinc.us/

Questions about this Privacy Policy or our privacy practices may be directed to the email address, telephone number, or mailing address listed above.

2. Information We Collect

The information we collect depends on how you interact with our website.

Information You Provide to Us

We may collect information that you voluntarily provide when you:

• Place or attempt to place an order;
• Create or manage a customer account;
• Add products to your shopping cart;
• Subscribe to email communications;
• Contact customer support;
• Submit a contact form;
• Request a return, refund, cancellation, or exchange;
• Submit a product review;
• Participate in a promotion or survey; or
• Communicate with us by email, telephone, or another method.

This information may include:

• Your full name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address;
• Account username and password;
• Products ordered or considered;
• Order history;
• Transaction information;
• Return and refund information;
• Communication preferences;
• Product reviews; and
• Information contained in messages you send to us.

Payment Information

When you place an order, your payment information is processed through the payment option selected during checkout.

Payment information may include your:

• Cardholder name;
• Billing address;
• Payment-card details;
• Payment authorization information;
• Payment status; and
• Transaction identification number.

Complete payment-card information is generally handled by the payment service, banking provider, or financial institution involved in the transaction. Broadway Inc. does not need to store your complete payment-card number to fulfill your order.

Payment providers process information according to their own privacy and security practices.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, server logs, and similar technologies.

This information may include:

• Internet Protocol address;
• Browser type;
• Device type;
• Operating system;
• General geographic location;
• Referring website;
• Pages and products viewed;
• Links clicked;
• Search terms entered on the website;
• Dates and times of visits;
• Shopping-cart activity;
• Checkout activity;
• Order activity;
• Cookie identifiers;
• Device identifiers;
• Website performance information; and
• Security and diagnostic information.

We use this information to operate the website, maintain security, remember shopping-cart contents, understand website activity, and improve our services.

3. How We Use Personal Information

Broadway Inc. may use personal information to:

• Process and fulfill orders;
• Confirm purchases;
• Process payments;
• Arrange shipping and delivery;
• Provide order and delivery updates;
• Process cancellations, returns, exchanges, and refunds;
• Create and manage customer accounts;
• Save shopping-cart information;
• Respond to questions and customer-service requests;
• Communicate about orders and accounts;
• Prevent fraudulent or unauthorized transactions;
• Detect security threats and website abuse;
• Maintain and improve the website;
• Troubleshoot technical problems;
• Understand how customers use the website;
• Personalize the shopping experience;
• Request and manage product reviews;
• Send promotional communications when permitted;
• Measure the effectiveness of marketing;
• Maintain financial, tax, and business records;
• Enforce our terms and policies;
• Establish, exercise, or defend legal claims;
• Comply with applicable laws and legal requests; and
• Protect Broadway Inc., our customers, and other parties.

Broadway Inc. will not use a customer’s personal information, photograph, image, or testimonial in advertising without the authorization required by applicable law.

4. WooCommerce and WordPress

Broadway Inc. uses WordPress and WooCommerce to operate its online store.

When you place an order or create an account, WooCommerce may store information such as:

• Your name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address;
• Account details;
• Order contents;
• Order history;
• Payment status;
• Internet Protocol address; and
• Browser and device information.

This information is used to process orders, manage customer accounts, provide customer service, prevent fraud, maintain business records, and operate the store.

WooCommerce features and website extensions may also process information when necessary to provide payment, shipping, security, analytics, email, review, or other store functionality.

The exact data handled by a WooCommerce store can vary according to the extensions and settings enabled on that store.

5. Cookies and Similar Technologies

Broadway Inc. may use cookies, pixels, local storage, server logs, and similar technologies.

Cookies are small data files placed on your browser or device. They help websites recognize a device, remember preferences, maintain shopping carts, and provide website functionality.

We may use the following types of cookies:

Essential Cookies

Essential cookies support functions such as:

• Website security;
• Shopping carts;
• Checkout;
• Payment processing;
• Customer login;
• Account management;
• Fraud prevention; and
• Website navigation.

Disabling essential cookies may prevent parts of the website from functioning properly.

Preference Cookies

Preference cookies may remember information such as:

• Login status;
• Language selections;
• Recently viewed products;
• Shopping preferences; and
• Website settings.

Analytics Cookies

Analytics cookies may help us understand:

• How visitors reach our website;
• Which pages and products they view;
• How long they remain on the website;
• Which website features they use; and
• Whether technical errors occur.

Advertising Cookies

When advertising services are enabled, advertising cookies or similar technologies may be used to:

• Measure advertising performance;
• Understand interactions with advertisements;
• Avoid repeatedly displaying the same advertisement; and
• Provide advertising based on website activity where permitted by law.

You can manage cookies through your browser settings. Blocking cookies may affect the performance or functionality of the website.

Where applicable law requires consent, non-essential cookies will be used in accordance with the consent choices made available on the website.

6. Email Marketing

Broadway Inc. may send promotional emails to people who subscribe or otherwise agree to receive marketing communications.

Promotional emails may include information about:

• Products;
• Special offers;
• Promotions;
• Store updates; and
• Other Broadway Inc. news.

You may unsubscribe from promotional emails by using the unsubscribe link contained in the email or by contacting support@broadwayinc.us.

Unsubscribing from promotional communications will not prevent Broadway Inc. from sending necessary transactional or service-related messages, including:

• Order confirmations;
• Shipping updates;
• Account notices;
• Security messages;
• Return or refund updates; and
• Responses to customer-service requests.

7. How We Share Personal Information

Broadway Inc. may share personal information with service providers and other parties when reasonably necessary to operate the business and provide services.

Website and Hosting Providers

Information may be shared with providers that host, maintain, secure, back up, or support the Broadway Inc. website.

Payment Providers

Information may be shared with payment providers, financial institutions, and fraud-prevention services to:

• Authorize payments;
• Complete transactions;
• Issue refunds;
• Handle payment disputes; and
• Prevent fraudulent activity.

Shipping and Fulfillment Providers

Information such as your name, delivery address, telephone number, email address, and order details may be shared with shipping carriers, warehouses, or fulfillment providers to package, track, and deliver orders.

Technology and Business Providers

Information may be shared with providers that support:

• Website operation;
• Email delivery;
• Customer service;
• Accounting;
• Data storage;
• Website analytics;
• Security monitoring;
• Fraud prevention;
• Product reviews;
• Marketing; and
• Business administration.

These providers are permitted to use information only as necessary to provide their services or as otherwise allowed by law.

Legal and Governmental Disclosures

Broadway Inc. may disclose information when reasonably necessary to:

• Comply with applicable law;
• Respond to a court order, subpoena, or legal request;
• Cooperate with law enforcement;
• Investigate fraud or unlawful activity;
• Enforce our agreements and policies;
• Protect the rights or property of Broadway Inc.; or
• Protect the safety of customers or other individuals.

Business Transactions

Information may be transferred or disclosed in connection with a:

• Merger;
• Acquisition;
• Reorganization;
• Financing;
• Bankruptcy;
• Sale of assets; or
• Transfer of all or part of the Broadway Inc. business.

8. Sale and Sharing of Personal Information

Broadway Inc. does not sell customer names, email addresses, telephone numbers, mailing addresses, or other customer contact information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those definitions, the use of certain analytics or advertising technologies may be considered a sale or sharing even when no money is exchanged.

Where applicable law provides an opt-out right, you may submit a request by contacting:

Email: support@broadwayinc.us
Phone: (410) 299-6666

Please use the subject line Privacy Request when submitting a request by email.

9. Data Retention

Broadway Inc. retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Our general retention practices are:

• Completed order and transaction records may be retained for up to seven years to support tax, accounting, fraud-prevention, dispute-resolution, and legal obligations.
• Pending, failed, or cancelled order information may be retained for up to one year.
• Customer account information may be retained while the account remains active and for up to three years after the customer’s last account activity.
• Customer-service communications may be retained for up to three years after the matter is resolved.
• Website security and diagnostic logs may be retained for up to one year.
• Marketing subscription information may be retained until the individual unsubscribes.
• A limited record of an unsubscribe request may be retained for as long as necessary to ensure that the person remains unsubscribed.
• Information connected to a legal claim, chargeback, investigation, or dispute may be retained until the matter and any applicable retention period have ended.

When personal information is no longer required, Broadway Inc. may delete, anonymize, or securely isolate it.

The corresponding retention settings should also be configured under WooCommerce → Settings → Accounts & Privacy so the store’s technical practices match this published policy. WooCommerce provides controls for inactive accounts and pending, failed, cancelled, and completed orders.

10. Data Security

Broadway Inc. uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These measures may include:

• HTTPS and SSL encryption;
• Secure payment processing;
• Restricted administrative access;
• Password protection;
• Website and software updates;
• Security monitoring;
• Fraud-prevention measures;
• Data backups; and
• Access controls.

Google Merchant Center requires personal and payment information to be collected securely on SSL-protected pages and requires third-party checkout options to use secure HTTPS connections.

No website, database, or method of transmission is completely secure. Broadway Inc. cannot guarantee that unauthorized access, loss, misuse, or disclosure will never occur.

Customers are responsible for maintaining the confidentiality of their account credentials and should contact Broadway Inc. promptly if they believe their account has been accessed without authorization.

11. Your Privacy Rights

Depending on where you live and whether the applicable privacy law applies to Broadway Inc., you may have the right to:

• Request access to personal information maintained about you;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Request a copy of certain personal information;
• Withdraw consent where processing is based on consent;
• Opt out of certain sales or sharing of personal information;
• Opt out of certain targeted advertising;
• Restrict certain uses of personal information; and
• Appeal a decision relating to a privacy request.

These rights may be subject to exceptions. For example, Broadway Inc. may retain information needed to:

• Complete a transaction;
• Maintain financial or tax records;
• Prevent fraud;
• Protect website security;
• Resolve disputes;
• Exercise legal rights; or
• Comply with applicable law.

To submit a privacy request, contact:

Broadway Inc.
3640 Eitemiller Rd
Windsor Mill, MD 21244
United States

Email: support@broadwayinc.us
Phone: (410) 299-6666

Please use the subject line Privacy Request for requests submitted by email.

Broadway Inc. may need to verify your identity before processing a request. Information collected for verification will be used only to verify and complete the request.

Broadway Inc. will not unlawfully discriminate against a customer for exercising an applicable privacy right.

12. Account Deletion and Data Requests

Customers may contact Broadway Inc. to request:

• Access to their account information;
• Correction of account information;
• Deletion of an account;
• A copy of eligible personal information; or
• Removal of eligible personal information.

Requests may be submitted to support@broadwayinc.us or by calling (410) 299-6666.

Deleting an account may not require Broadway Inc. to delete information that must be retained for legal, tax, accounting, fraud-prevention, transaction, or dispute-resolution purposes.

13. Children’s Privacy

The Broadway Inc. website is intended for a general adult audience and is not directed to children under 13.

Broadway Inc. does not knowingly collect personal information from children under 13. If we learn that personal information from a child under 13 was collected without legally valid authorization, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information may contact Broadway Inc. at support@broadwayinc.us or (410) 299-6666.

14. Third-Party Websites

The Broadway Inc. website may contain links to websites, services, or platforms operated by third parties.

Broadway Inc. does not control and is not responsible for the privacy, security, content, or business practices of third-party websites.

You should review the privacy policy of any third-party website before providing personal information.

15. Product Reviews and Public Content

Information submitted through a public product review, testimonial, comment, or other public feature may be visible to other website visitors.

Do not include sensitive personal information in public content.

Broadway Inc. may moderate or remove content that is unlawful, fraudulent, abusive, unrelated to the product, or otherwise inappropriate.

Broadway Inc. will not use a customer’s name, image, testimonial, or review in paid advertising without any consent required by applicable law.

16. International Visitors

Broadway Inc. operates from the United States.

If you visit the website from outside the United States, your information may be processed or stored in the United States or another country where a service provider operates.

Privacy and data-protection laws in those countries may differ from the laws in your location.

By interacting with Broadway Inc., you understand that information may be processed in the United States, subject to applicable legal requirements.

17. Changes to This Privacy Policy

Broadway Inc. may update this Privacy Policy to reflect changes in:

• Business practices;
• Website functionality;
• Technology;
• Service providers;
• Legal requirements; or
• Privacy practices.

When the policy is updated, Broadway Inc. will revise the “Last Updated” date at the top of this page.

Material changes may also be communicated through the website or another appropriate method when required by law.

18. Contact Broadway Inc.

Questions, concerns, complaints, and privacy requests may be submitted to:

Broadway Inc.
3640 Eitemiller Rd
Windsor Mill, MD 21244
United States

Email: support@broadwayinc.us
Phone: (410) 299-6666
Website: https://broadwayinc.us/