CURATED TOPICAL CARE
Discover Premium Topicals From Trusted Brands
Explore creams, balms, salves, lotions, and roll-ons selected for texture, formula style, ease of use, and everyday appeal.
Shop Topicals by Texture, Feel, and Format
Find the topical style that fits your routine — from lightweight creams to rich balms and easy roll-ons.
Creams
Smooth topical creams for daily body care and targeted application.
Balms
Rich hemp balms made for massage, dry skin, and focused topical use.
Roll-Ons
Easy-to-apply roll- ons for portable, mess-free topical routines.
Salves
Concentrated salves with botanical ingredients for everyday body care.
Curated brands
Clear product details
Easy shopping
Premium topical care
Discover Brands Worth Knowing
Broadway brings selected topical brands into one curated destination, making it easier to compare formats, textures, sizes, and product details before you shop.
Medterra
Charlotte’s Web
Green Roads
Koi Naturals
Lazarus Naturals
Customer Favorites
Shop customer-favorite creams, balms, roll-ons, and salves from trusted wellness brands.
Green Roads Advanced Pain Relief Roll-On – 1500mg (3oz)
A More Thoughtful Way to Shop Topicals
Broadway makes topical shopping simpler with curated brands, organized categories, and clear product details — so you can compare formats, textures, and styles with confidence.
- Discover creams, balms, salves, lotions, and roll-ons in one place.
- Shop by brand, texture, product type, and formula style.
- Review clear product details before adding to cart.
- Choose formats that match your preferred feel and application style.
Find Your Next Favorite Topical
Get updates on featured brands, new arrivals, and curated topical picks from Broadway.
Topical Shopping, Made Simple
What are topicals?
Topicals are products you apply directly to the skin. Common formats include creams, balms, salves, lotions, roll-ons, sticks, and patches.
How do I choose a topical?
Choose a topical by format, texture, scent, size, application style, brand, and product details.
What is the difference between a cream and a balm?
A cream usually feels lighter and spreads easily. A balm usually feels thicker because it often uses oils and waxes.
Which topical format is easiest to apply?
Roll-ons offer a simple application style because the applicator places the product directly on the skin.
Why shop with Broadway?
Broadway gives you a curated destination for selected topical brands, clear product details, and simple shopping by format, texture, and style.